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The Traditional Marketing Plan is Killing Restaurants Pt. 1
Enlightenment Series

The Traditional Marketing Plan is Killing Restaurants

Seems crazy right? Traditional marketing is what we’ve always known, what we’ve always been judged on and always been led to believe resonated with our customers enough to drive awareness and trial.

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Further Reading
Deploying Discretionary Dollars
Keeping A Pulse on Audience Emotions and Attitudes
Brand Experience Model
 
FIX: A new prescription to cure disengaged customers, prospects or staff
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