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Deploying Discretionary Dollars
7 Key Insights to Make Informed Decisions

Discover 7 game-changing insights from our most recent retail study that will have your rethinking how you’re allocating your discretionary dollars.

Struggling to allocate your marketing and advertising dollars appropriately? Our Customer Emotional Quotient (CEQ), powered by the Apex Scoring System, consistently proves the strong relationship between customer engagement and brand performance. In our most recent research, we’ve uncovered seven key insights to improve how you go-to-market and enhance the customer journey. Learn how these seven insights are used by top retail brands like Costco and Target. From the obvious, like emotional attachment and loyalty, to the unexpected, like the power of employee satisfaction.

Without a doubt, these findings will reshape your understanding of what truly drives both customer engagement and revenue growth. Whether you are in the retail industry or not, you can gain competitive advantages by applying these learnings.

Download the full white paper below.

Download Full White Paper


Further Reading
Keeping A Pulse on Audience Emotions and Attitudes
Brand Experience Model
The Traditional Marketing Plan is Killing Restaurants Pt. 2
 
FIX: A new prescription to cure disengaged customers, prospects or staff
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