Rob Howard
April 12, 2018
April 12, 2018
How Retail Banks Should Be Banking on Engagement
Enlightenment Series
Enlightenment Series: How Retail Banks Should Be Banking on Engagement
The latest installment in our Enlightenment Series explores how retail banks should be investing in engagement over advertising, in order to win back consumer trust and loyalty. It includes compelling examples of how some banks are getting it spectacularly right.
While the economy has been steadily recovering from the latest and greatest recession, consumer trust in banks and financial institutions has not.
With the majority of institutions increasing their investment in digital banking and continuing to benchmark themselves against each other, the entire category seems locked in a race for parity—instead of engaging consumers in ways that will help to differentiate and drive brand affinity.
In this white paper, you will learn how banks:
– can win back consumer trust and affinity by emphasizing engagement over advertising
– are innovatively investing in six key areas proven to drive engagement and customer loyalty
– committed to redirecting resources and are reaping the benefits of fiercely loyal followings
Download Our White Paper
Rob Howard
For the past 17 years, I've worked with consumer, b-to-b and non-profit brands to strategize and execute effective marketing communications that get results. Now, I help organizations find, acquire and serve customers in new ways that foster deep brand affinity and loyalty, and in ways that deliver measurable results and return on engagement
For the past 17 years, I've worked with consumer, b-to-b and non-profit brands to strategize and execute effective marketing communications that get results. Now, I help organizations find, acquire and serve customers in new ways that foster deep brand affinity and loyalty, and in ways that deliver measurable results and return on engagement 
