What things can brands do that are proven to forge fanatical followings of irrationally loyal, dedicated customers who evangelize at every opportunity?
We’ve studied the world’s most celebrated brands to unlock the genetic code behind their success. Our cult brand scorecard examines 6 dimensions of your brand to determine whether your brand has the same DNA that drives brands like Lululemon, Apple, Harley-Davidson, Red Bull, Greenpeace and Disney.
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