March 3, 2016
The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits.
These drivers not only define how the consumer will view the category, compare offerings, and, ultimately, buy, but also identify the expectations the consumer holds for each driver. The brand whose drivers come closest to meeting (or even exceeding) those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months.
These driver define how the consumer will view the category, compare offerings, and, ultimately, buy
This year’s Customer Loyalty Engagement Index examines customers’ relationships with 635 brands in 72 categories.
View The Leading Engagement Brands of 2016
To request the complete list of brands in the 2016 rankings, please contact Cult’s research partner, Brand Keys, here.
Robert the founder/president of Brand Keys, Inc. the NY-based brand loyalty and customer engagement consultancy, who also happens to be a part of the Cult Collective. He has pioneered work in loyalty, emotional engagement and predictive metrics creating the Customer Loyalty Engagement Index (examining 83 categories and 598 brands), and the Sports Fan and Women’s Wear Daily Fashion Brand Indices. With numerous books and achievements under his belt, Robert is a leading authority on brands. 
